The Impossible, the Unlikely, and the Probable Nudges: A Classification for the Design of Your Next Nudge

Nudging provides a way to gently influence people change behavior towards desired goal, e.g., by moving healthier or more environmentally friendly lifestyle. Personalized and context-aware digital nudging (named smart nudging) can be powerful tool for efficient tailoring nudges the current situation of each individual user. However, designing is challenging, as different users may need supports improve their behavior. Determining next nudge specific user must done based on user’s situation, abilities, potential improvement. In this paper, we focus challenge presenting novel classification that distinguishes between (i) are impossible follow, (ii) unlikely followed, (iii) probable follow. The tailored profiles, situations, knowledge previous behaviors. This paper describes steps in design process set principles nudges.